Tendulkar is the highest run scorer in both Test matches and ODIs, and also the batsman with the most centuries in either form of the game. On October 17, 2008, when he surpassed Brian Lara‘s record for the most runs scored in Test Cricket, he also became the first batsman to score 12,000 runs in that form of the game, having also been the third batsman and first Indian to pass 11,000 runs in Test cricket.
Sachin Tendulkar has been the subject of various books such as The Story of the World’s Greatest Batsman by Gulu Ezekiel, A to Z of Sachin Tendulkar by Gulu Ezekiel, Sachin Tendulkar-a definitive biography by Vaibhav Purandare. Tendulkar’s immense popularity has led him to numerous profitable business dealings in the past. He currently has the most sponsorships out of all players in world cricket. Sachin Tendulkar was an early pioneer in India on cricket business dealings when he signed a then record sports management deal with Worldtel in 1995, the value of the deal being 30 crore rupees over 5 years. His next contract with WorldTel in 2001 was valued at 80 crores over 5 years.In 2006, he signed a contract with Saatchi and Saatchi‘s ICONIX values at 180 crores over 3 years. He is the highest earning cricketer in the world.In 2007, Tendulkar also announced a JV with the Future Group and Manipal Group to launch healthcare and sports fitness products under the brand name ‘S Drive and Sach’. A series of comic books by Virgin Comics is also due to be published featuring him as a superhero.


